Hotel software & digitalisation for hotels
Austria's hotels are well booked – and yet operating results are falling. Every Booking.com reservation costs 15–22 % commission, while repeat guests who would book direct are barely looked after. We change that: integrated with your PMS, no system switch.
Sig. Rossi, +39 347 …
… camera doppia dal 14 agosto, vista montagna possibilmente, siamo in viaggio di nozze – avete un pacchetto romantico? e il parcheggio è incluso? …
AI actions during the call
Sources: ÖHV distribution study 2024, Hotel-Fitnesscheck 2024 (ÖHT/Prodinger), HiJiffy case data, RevOptimum.
In short
InnovationLAB GmbH from Wörgl in Tyrol, Austria, develops software for hotels and tourism. We connect existing hotel systems – PMS such as protel, Mews, ASA or Elite/ONE, channel managers such as Seekda, booking engines, spa and POS systems – via interfaces. If a system can't be connected, we replace it with a custom solution. On request we build an interface in the hotel's own design. Our clients include Best Alpine Wellness Hotels, the Alpbacherhof Mountain & Spa Resort, Hotel Krallerhof in Leogang, Mitterdorfer Plus and the travel agency Idealtours; software we built is in use in more than 50 hotels in the DACH region. The source code and data belong to the hotel.
What really happens
Dependence on OTAs, missed upselling, no pre-arrival communication and staff shortages cost more than you think.
Booking.com keeps at least 15 %, up to 22 % with visibility programmes – and the guest data. No pre-arrival contact, no guest database of your own. According to RevOptimum, unchecked OTA dependence cuts profitability by up to 20 %.
Upgrade, spa and restaurant have capacity – but nobody asks guests in advance. Upselling happens by chance at the front desk or not at all, even though it raises ancillary revenue per guest by 10–20 %.
No parking tips, no spa booking, no check-in instructions. Guests ask at the desk what could have been settled long before – even though pre-arrival messages on WhatsApp are opened more than 80 % of the time.
According to the Hotel-Fitnesscheck 2024, results at 3- to 5-star hotels are falling despite +10 % occupancy because staff costs eat the margin. Routine calls block the front desk for hours.
Calculator
Six figures from your hotel – and you see how much commission flows out every year. And how much of it could stay in-house.
Simplified estimate: rooms × 365 × occupancy × avg. rate × platform share × commission – excluding cancellations and seasonal swings. We go through your real figures in the initial consultation.
Comparison
| Feature | Via Booking.com & co. | Direct with you |
|---|---|---|
| Commission | 15–22% per booking | 0% – the booking is yours |
| Guest data | stays with the platform | in your system, GDPR-compliant |
| Before arrival | hardly any contact with the guest | pre-arrival via WhatsApp, 80% open rate |
| Upselling | upgrade, spa, breakfast never offered | offered and booked before arrival |
| Repeat guests | no guest database of your own | profiles, birthday greetings, win-back offers |
A week with the AI concierge
Weekend enquiries, guests from all over the world, weddings and corporate clients – this is how the AI concierge works with your team, day by day.
A week like this for your hotel?Free initial consultation
Conversations, bookings, time saved – and one concrete tip: 42 guests asked about parking. That info goes on the home page.
The concierge shows the right room on your website and books it right in the chat. A direct booking – no OTA commission.
Website, WhatsApp, email, Instagram, phone: everything from Lisa Hofer lands in one thread – arrival time, parking, spa and company invoice included.
Prices, FAQ, spa, arrival, cancellation, pets: the concierge learns your website and answers questions like “Can I cancel for free?” with a source.
A wedding in June, around 80 guests: the concierge brings in Anna from the events team and hands everything over in a summary – Anna doesn't need to ask again.
12 people, 2 nights: the concierge drafts the offer in the chat, Ms Hofer signs digitally – and the deposit has already arrived.
English, Italian, Dutch – answered while your team sleeps. In the morning the summary is waiting: 0 open.
A week like this for your hotel? Free initial consultation →
Solutions at a glance
Every module runs on its own. Start where the biggest lever is – often that's the AI reception or the pre-arrival journey.
01 / Reachable 24/7 – even when the desk is unstaffed
Usable on its own – connected to your existing PMS
02 / 48 h before arrival – the best moment to upsell
Usable on its own – connected to your existing PMS
03 / Guest requests without hold music – via chat
Usable on its own – connected to your existing PMS
04 / Google · Booking.com · TripAdvisor – systematically
Usable on its own – connected to your existing PMS
05 / 25% of repeat guests book direct – they just need looking after
Usable on its own – connected to your existing PMS
06 / Less OTA commission – more revenue per room
Usable on its own – connected to your existing PMS
Products
All three run on their own or combined – integrated with PMS and channel manager. No bundle requirement.
Custom hotel software
Connect, replace or build your own interface – to your specification or entirely by us. The code and the data belong to the hotel.
Via official interfaces, webhooks and exports we keep your systems in sync. Enter once, correct everywhere.
No interface, the vendor blocks access, or it simply no longer fits? We rebuild the module, migrate your data and switch over in the off-season.
Front desk, housekeeping, spa, F&B, marketing and management see what they need – in your design, on desktop, tablet and phone. It belongs to you.
You, your IT or your marketing agency have a concept? We build it – in two-week sprints, with reviews.
You describe the problem, we take care of the rest: talking to the team, solution, build, training and operation.
Interface or automation: 2–8 weeks · your own hotel interface: 6–24 weeks · switch-over in the off-season.
AI trip planner
A concierge that puts together personal trip plans for guests – from their preferences, your region and your bookable offers. “3 nights half board” becomes a planned experience. Guests share their plan, and new guests discover your hotel through real trip stories instead of advertising.
Themed trips such as romance, family or food – with daily schedules, bookable activities and automatically linked extras.
Guests share their trip on Instagram, WhatsApp or by link. Every shared plan is a genuine recommendation – reach without an ad budget.
You decide what the agent recommends, which prices it shows and what it may book. Every action is logged and can be changed at any time.
We're two people, love mountains, good food and a bit of wellness. Arriving Friday, 3 nights.
Perfect – I'll put together a personal Tyrol trip for you.
Agent-ready · standard in every web project
More and more guests let AI assistants search, compare and soon book hotels. If the assistant can read your website, it books direct with you. If it can't, it ends up at the platform – with commission.
Simplified example · request to an AI assistant“Wellness hotel in Tyrol, 14–16 March, double room with spa, up to €300 a night. Book the best one direct.”
For every type of business
From the family guesthouse in Tyrol to the city hotel in Vienna. Tyrol and Salzburg account for over 50 % of all overnight stays in Austria – we know the regional specifics.
Our approach
Integrates with:
Instead of PMS vendor, upselling tool, review management and WhatsApp on a private phone: everything from one source, one partner responsible for the overall result.
We connect to ASA, Elite/ONE, Mews, protel or Seekda. Your PMS stays in charge – no data migration, no downtime in peak season.
New technology doesn't fail because of software, but when front desk and housekeeping don't know how it works. We train everyone – with real scenarios from your hotel.
OTA share, RevPAR, upselling success, direct booking rate: we measure what has changed – season by season.
Mapped to our four phases. How we work
How many calls come in each day? How high are OTA share and commission? Where is the most money slipping away?
Room types, rates, availability logic, upselling potential and seasonal patterns – configured for your hotel, not a template.
Connection to ASA, Elite/ONE, Mews, protel, Seekda or your system – no PMS switch, no interruption.
AI reception and pre-arrival run; first relief and first upselling revenue are measurable before the overall project is finished.
Front desk, housekeeping and F&B: who sees guest requests, who confirms spa bookings, what happens when the AI hands over?
GDPR, guest registration and PCI-DSS-compliant handling of card data – checked before go-live.
Monthly: OTA share, RevPAR, upselling success, review trend, pre-arrival click rate.
In practice
5 properties on 3 platforms, previously reconciled via WhatsApp group and Google Sheet. Now: booking portal with real-time calendar and automatic confirmations.
Website unchanged since 2019, reservations by phone only. Rebuild with structured data, local SEO and online reservations – measured 90 days after launch.
Hotel SaaS for the tourism agency Mitterdorfer Plus: personalises hotel websites and makes them readable for AI systems.
Compliance
Data protection, industry regulation and accessibility are part of the build from day one – whichever modules you use.
Guest profiles, stays and preferences GDPR-compliant on EU servers – deletable on request, consent documented at booking.
We map the statutory guest registration digitally – legally sound, without extra work at the desk.
Card guarantees and no-show fees communicated and processed in a PCI-DSS-compliant way.
Since June 2025 the accessibility requirements apply to booking journeys and digital guest communication – we implement them from the start.
FAQ
No. We connect to ASA Hotelsoftware, Elite Solution / ONE, Mews, protel, Seekda or your own system. Your PMS stays in charge – no data migration, no interruption.
No. Booking.com & co. remain a sales channel. The goal is for repeat guests and website visitors to book direct – without commission. That way your OTA share falls step by step.
Yes. It books directly in the chat, creates offers for digital signature and recognises when the deposit has arrived.
It hands over to your team – with the full conversation, nobody has to ask again. It recognises by itself when a person should take over.
52+ languages, in chat and on the phone, including German, English, Italian and Dutch – around the clock.
More and more guests let AI assistants search and compare hotels. We make rooms, rates and availability readable for those assistants – live from your PMS. That way the enquiry lands with you rather than with the commission-charging platform.
AI reception and pre-arrival communication run in 4–6 weeks. You see first relief and first upselling revenue before the overall project is complete.
No. We set everything up and train front desk, housekeeping and F&B – not just management. Afterwards we keep optimising, season by season.
InnovationLAB from Wörgl in Tyrol connects PMS, channel managers, booking engines, spa and POS systems via interfaces – including protel, Mews, ASA, Elite/ONE and Seekda – for hotels in Tyrol, Salzburg, all of Austria and the DACH region.
First we check exports, webhooks or data access approved by the vendor. If none of that works, we replace the system with a custom solution and migrate your data – the switch happens in the off-season.
Software in your hotel's design that shows data from all systems in one place: for example a daily overview for the front desk, a housekeeping app, a guest portal or a management dashboard. It belongs to the hotel, including the source code.
Yes. We build to the specification of your agency or IT, or take over the whole project. For the tourism agency Mitterdorfer Plus, for example, we built visible.plus, which runs in more than 50 hotels today.
Yes. Guest data is stored GDPR-compliant on EU servers, guest registration is mapped digitally, card data is handled PCI-DSS-compliantly and accessibility requirements are implemented from the start.
That depends on where you start – every module runs on its own. In the free initial consultation we work out your potential; afterwards you receive a concrete quote.
Get started
In 30 minutes we show you where your biggest upselling potential lies and what a pre-arrival journey would look like for your hotel. Your PMS stays where it is.
