Consultation Contact

Digitalisation for tourism & leisure

Rainy day. 400 calls.Your team can't do it alone.

Rain sets in, the gondola stops, the phone explodes. We digitalise cable cars, leisure parks, thermal spas and outdoor providers: an AI booking hotline in 52+ languages, guest communication before and after the visit and a review system that turns visitors into regulars.

No system switch 52+ languages Live before the season
Simplified example
Ticket enquiry · German · bad weatherLive

Huber family, +43 664 …

… we're 2 adults and 3 children, what does the day ticket cost and does the gondola run in the rain? …

AI actions during the call

  1. Price information: family package €89
  2. Operating status: gondola runs in the rain
  3. Indoor alternative recommended for the afternoon
  4. Booking link sent via WhatsApp
−65%phone enquiries on peak days
4×more Google reviews
−45%no-shows thanks to reminders
+35%season pass renewal rate

Measured in tourism and leisure projects.

In short

InnovationLAB GmbH from Wörgl in Tyrol digitalises tourism and leisure businesses – cable cars and ski areas, leisure parks, thermal spas, outdoor providers, museums and campsites. We deliver an AI booking hotline in 52+ languages for peak and bad-weather days, WhatsApp guest communication before, during and after the visit, review management, group enquiries and season pass renewals. Integrated with Regiondo, FareHarbor, SKIDATA or your own booking system.

What really happens

The experience is right.The processes aren't yet.

Tourism businesses deliver great experiences – and lose guests afterwards because communication, reviews and return visits are still analogue.

Bad weather = phone chaos

300 calls in two hours: “Is the lift running?”, “What's on indoors?”, “Can I rebook?” – your team can't cover it, guests hang up.

Booked online, asked by phone

The ticket is bought, the questions still come by phone: parking, clothing, children's route. Time that's missing from designing the experience.

Happy guests, no reviews

Most guests would write a review – but nobody asks. The competitor has 800 Google reviews, you have 90.

Regulars aren't retained

The season pass expires in April – no renewal offer. Families have come for years – no greeting at the start of the season.

Calculator

How many callsare you losing?

Four figures from your last peak day – and you see how many guests don't get through. And what changes with the AI hotline.

Your figures

Your figures stay in your browser – nothing is stored or sent.

Calls that don't get through32080% of calls – guests stuck on hold or hanging up
Phone time per person · today10 hon the phone instead of with guests
Phone time per person · with AI hotline3.5 honly for exceptions – the AI hotline answers every call

Simplified estimate: capacity = people × length of rush ÷ avg. call length. “With AI hotline” assumes 65% fewer calls for your team, as measured on peak days in our tourism projects.

Solutions at a glance

From the first callto the next season.

Every module works on its own – start with the AI hotline and expand step by step.

01 / Reachable 24/7 – even on a 400-call day

AI booking hotline & guest information

  • Ticket prices, opening hours and availability answered automatically
  • 52+ languages including DE, EN, NL, FR – without extra staff
  • Bad-weather protocol with alternatives
  • Rebookings and cancellations captured in a structured way

Usable on its own – connected to your ticketing and booking system

02 / Let guests arrive well prepared

Before the visit

  • Welcome WhatsApp 24 h before: weather, parking, tips
  • Recommendations by activity and weather – “What should I bring?”
  • Reminder of pre-booked activities – fewer no-shows
  • Add-ons before arrival: kids' package, food, rental

Usable on its own – connected to your ticketing and booking system

03 / Live info & spontaneous offers via WhatsApp

During the visit

  • “Gondola section 2: currently 8 minutes' wait”
  • Report weather changes proactively: “Showers in 2 h – summit ride now?”
  • “Panorama evening ride today – 4 seats left”
  • Lost property and emergencies handled quickly and in a structured way

Usable on its own – connected to your ticketing and booking system

04 / One-off visitors become regulars

After the visit & regulars

  • Personal review request after they get home – one click to Google or TripAdvisor
  • Season pass expiring? Early-bird offer 8 weeks before
  • Birthday greeting with a discount
  • Season review: “You visited us 14 times this winter”

Usable on its own – connected to your ticketing and booking system

05 / School classes, company outings, clubs

Groups & events

  • Group enquiries qualified by AI: people, date, preferred programme
  • Draft offer prepared automatically – your team checks and sends
  • Checklists and information to all participants
  • Follow-up: review, photos, rebooking offer

Usable on its own – connected to your ticketing and booking system

06 / Data that really helps – not just counting

Visitor analytics & season planning

  • Visitor flows by time of day, weather and season – for staff planning
  • Guest satisfaction (NPS) after every visit
  • Which channel works for which guest group
  • Automatic reports for management, tourism board and funding bodies

Usable on its own – connected to your ticketing and booking system

Products

AI telephony & omnichannel –one system for your guests.

Both products run on their own or together – in 52+ languages, integrated with your booking system. No bundle requirement, no system switch.

Callana · phone

No call lost – even on a bad-weather day.

  • Ticket prices, opening hours, waiting times and weather questions answered automatically
  • Bad-weather protocol: knows the alternatives and names them immediately
  • Group enquiries captured and forwarded in a structured way
  • Even when 300 people call at once
Conversations

With your guests before, during and after the visit.

  • WhatsApp, web chat, email, Instagram and phone in one thread per guest
  • “Tomorrow 12 °C and sunny – perfect for your family hike”
  • Live waiting times, daily tips and spontaneous offers
  • Review request after the visit, season pass renewal 8 weeks before expiry
All products in detail

Agent-ready · standard in every web project

Your next guestasks their AI first.

More and more guests plan the day out with an AI assistant: what's open, what works in the rain, what does it cost? If the assistant can read your website, it books with you. If it can't, it recommends the competitor.

Simplified example · request to an AI assistant“Family day out on Saturday in Tyrol, 2 adults and 3 children. Rain is forecast – what still works? Book the tickets directly.”

Without agent-ready
  • Website opened – prices only as an image, operating status only on social media
  • Whether the gondola runs in the rain: not readable
  • On to the next provider with clear information
Booked with the competitorThe family never came to your ticket desk
With agent-ready
  • Prices, opening hours & live operating status read – straight from your system
  • Family package €89 · gondola runs in the rain · indoor alternative
  • Tickets booked via the AI concierge
Booked directWeather briefing arrives via WhatsApp the day before
  • Ticket prices, opening hours & operating status machine-readable – live from your booking system
  • The AI concierge books tickets directly – whether a guest asks or their assistant
  • Structured data for Google Maps and AI search – up to date even when the weather changes
More on agent-ready websites

For every type of business

Whatever the experience –we know your business.

From cable cars to museums: peak days, weather and seasonal staff shape everyday work. Everything is designed for that.

Cable cars & ski areas

  • Automatic bad-weather protocol
  • Lift status live via WhatsApp
  • Proactive season pass renewal

Leisure parks & attractions

  • Waiting times in real time
  • Group offers qualified digitally
  • Reviews after the visit automatically

Thermal spas & wellness

  • Cabin and wellness bookings via AI
  • Steer capacity through communication
  • Loyalty programme automated

Outdoor & activity tourism

  • Weather-related rebookings automatic
  • Multilingual guest care
  • Equipment booked and reminded

Museums & culture

  • Tours fully bookable online
  • School class enquiries structured
  • Multilingual information via chat

Campsites & holiday apartments

  • Check-in information automatic
  • Regional tips via WhatsApp
  • Review request on departure day

Our approach

One partner.Integrated, not replaced.

Integrates with:

RegiondoFareHarborSKIDATAticketing systemGoogle / TripAdvisorMailchimp / BrevoWhatsApp Businessyour booking system

One point of contact

Instead of booking system, review tool, newsletter software and WhatsApp Business from four sources: everything from one partner – who thinks in seasons.

Integration instead of replacement

We build on Regiondo, FareHarbor, SKIDATA or your own system. No new booking system, no big bang.

A new team every season

Seasonal staff change every year. Training material, onboarding and simple operation make sure every season starts smoothly.

Review after every season

What worked? Which message brought the most reviews? Where did the AI hotline relieve the most?

Seven steps – no hidden scope.

Mapped to our four phases. How we work

  1. 01Analysis & diagnosisAnalysis

    How do enquiries arrive today – phone, email, social media – and where are the biggest time sinks?

  2. 02Concept & architectureGuest journey

    From the first enquiry to the review: where are the breaks, where do you lose guests, where is potential left on the table?

  3. 03Development & integrationIntegration

    Connection to Regiondo, FareHarbor, SKIDATA or your own system – no system switch.

  4. 04Development & integrationLive before the season

    The AI hotline runs within a few weeks – in time for the season start, not after.

  5. 05Handover & operationsTraining

    Prepared so that new seasonal staff at the ticket desk and hotline can work with it immediately.

  6. 06Handover & operationsLegal compliance

    GDPR, accessibility and consumer protection for online bookings – checked before go-live.

  7. 07Handover & operationsSeasonal optimisation

    After every season: open rates, hotline relief, reviews, renewals – and what we do better next season.

Compliance

Compliance is not an add-on.It is built in.

Data protection, industry regulation and accessibility are part of the build from day one – whichever modules you use.

Guest data & GDPR

All contact data GDPR-compliant on EU servers. No transfer to US services without safeguards.

Accessibility (BaFG/EAA)

Since June 2025 the accessibility law applies to digital booking journeys – we implement it from the start.

Consumer protection in online ticketing

Cancellation terms, prices and deadlines communicated correctly and automatically.

Payment data & ticketing

Payment via certified providers under PCI DSS – no certification burden of your own.

FAQ

Common questions.Clear answers.

Do I have to switch my booking system?

No. We connect to Regiondo, FareHarbor, SKIDATA or your own system – via API, webhook or direct integration. No system switch, no big bang.

How do I cope with call peaks in bad weather?

With an AI hotline that takes every call – even when hundreds of guests call at once. It answers operating status, alternatives and rebookings itself; exceptions go to your team.

How do I get more Google reviews?

By asking at the right moment: after the visit a personal review request is sent automatically via WhatsApp with a direct link to Google or TripAdvisor. One click is enough.

Which languages does the AI hotline speak?

52+ languages, including German, English, Dutch and French – on the phone and in chat, around the clock.

How do AI assistants like ChatGPT find our offer?

Only if they can read your website. We make ticket prices, opening hours and operating status readable for those assistants – so they book with you instead of the competitor.

Can we manage it before the season?

If we start in time, yes: the AI hotline is live within a few weeks. And because seasonal staff change, we train in a way that lets every new season start smoothly.

What does it cost?

That depends on where you start – every module runs on its own. In the free initial consultation we work out your potential; afterwards you receive a concrete quote.

Get started

Ready for a season without hotline chaos?

In 30 minutes we show you where your biggest levers are – bad-weather calls, review rate or season pass loyalty. Your booking system stays where it is.

hallo@innovationlab.tirol

InnovationLAB · AI consulting

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